International Journal of Marketing and Business Communication

1. Sarita Kumari – Sies College Of Management Studies, Navi Mumbai, Maharashtra, India.

2. Nikita Yelkar – Sies College Of Management Studies, Navi Mumbai, Maharashtra, India.

Received
24-May-2022
Accepted
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Published
24-May-2022
Abstract
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The research studies available on the employee engagement models seem difficult to follow in the pandemic situation. Today, if your employee is loyal or actively engaged is difficult to analyse. In the current emerging industry, employee loyalty is important, since human talent is crucial to establishing market uniqueness and competitive advantage. A high degree of commitment among global and domestic companies fosters customer loyalty, promotes talent retention, and enhances organisational performance. Considering a relationship between employee engagement and productivity in this unprecedented situation, this study is focusing on the key drivers, which if provided to the employees will increase the engagement factor. In general, authors are considering eight factors to analyse the responses of the employees from across sectors. The factors are transparency in approach, continuous feedback, creating engaging activities, recognising employee victories, employee connect, encouraging team work/collaboration, focusing on everyday employee experience, and finally, strengthening the atmosphere of trust. This study is focusing on creating an engagement model which will prove helpful for the new-age hybrid offices.
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