International Journal of Marketing and Business Communication

2019 | Volume 8 | Issue Issue 2

Evaluation of Public Private Partnerships in Perishable Food Supply Chain in India

1. Mohammad Rais – Senior Principal Scientist, Csir-national Inst. Of Scie., Tech. And Development Studies, New Delhi

2. Arshia Kaul – Senior Principal Scientist, Csir-national Inst. Of Scie., Tech. And Development Studies, New Delhi

3. Akansha Jain – Senior Principal Scientist, Csir-national Inst. Of Scie., Tech. And Development Studies, New Delhi

Received
06-Sep-2019 		Accepted
- 		Published
06-Sep-2019
Abstract
In this study we delineate the role of Public-Private Partnerships (PPP) in the development of cold chain in the Perishable Food Supply Chain (PFSC) in India. We have considered the case of the fruits and vegetables sector to understand the development of the cold chain to handle existing problems from the farm to fork stage. It is our aim to analyze the status quo of the cold chain, the challenges, that exist, the current and future policies which could be formulated to enhance the development of the cold chain.
Keywords Perishable Food Supply Chain (PFSC), Public-Private Partnerships (PPP), Cold Chain, Policy Implementation
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