International Journal of Marketing and Business Communication

1. Nandini Borah – Research Scholar, Assam Science And Technology University, Assam, India.

2. Mukulesh Barua – Research Scholar, Assam Science And Technology University, Assam, India.

Received
10-Apr-2019
Accepted
-
Published
10-Apr-2019
Abstract
Though employee engagement has emerged as a major construct, there is substantial amount of ambiguity regarding its conceptualization and measures. This paper makes an attempt to critically review the existing literature around the construct and identify research gaps in the field for systematic empirical investigation in order to substantiate future studies. Review of literature was done in order to examine the gaps in the current literature. Four major gaps were identified through the review. Also, a conceptual framework has been developed which incorporates the identified gaps in research to conduct future empirical studies.
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