International Journal of Marketing and Business Communication

1. T . H. Lalrokhawma – Research Scholar, Mizoram University, Aizawl, Mizoram, India

2. Elangbam Nixon Singh – Research Scholar, Mizoram University, Aizawl, Mizoram, India

Received
28-Feb-2020
Accepted
-
Published
28-Feb-2020
Abstract
Rural entrepreneurs play an important role in the development of Indian economy although they face serious of problems and challenges. They are an important factor for the development of rural areas. They also help in checking the rate of migration by rural people to urban communities, thereby decreasing the problem of over-population. Many researches have shown the importance of education for all-round development. But, few researches are available for studying the impact of education on rural entrepreneurship. So, this study is conducted to find the relationship between education and rural entrepreneurship. This is a quantitative study with a population covering all the registered enterprises under District Industries Centre both from Lunglei and Kolasib districts of Mizoram state. Statistical tools like percentage, crosstabs and Pearson Correlation are used for analysis. In this study, education level of the target entrepreneurs is compared with various socio-economic variables to find their relationship. After a thorough analysis and testing of the collected data, it can be concluded that education has a positive relationship with the success of running enterprises.
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