2023 |
Volume 12 |
Issue Issue 2
Corporate Performance Efficiency Assessment of Measurement Approach: A Case Study in Vietnam
1.
Pham Ngoc Thu Trang
– Ho Chi Minh City, University Of Banking, Vietnam.
2.
Ibrahim Zubairu
– Ho Chi Minh City, University Of Banking, Vietnam.
3.
Bach Thanh Phong
– Ho Chi Minh City, University Of Banking, Vietnam.
4.
L. Luy
– Ho Chi Minh City, University Of Banking, Vietnam.
5.
S. Khan
– Ho Chi Minh City, University Of Banking, Vietnam.
6.
P. A. Tuan
– Ho Chi Minh City, University Of Banking, Vietnam.
7.
W. Chen
– Ho Chi Minh City, University Of Banking, Vietnam.
Received
22-Feb-2024
|
Accepted
-
|
Published
22-Feb-2024
|
Abstract
The research was necessitated by the mounting concerns about the balanced scorecard (BSC) of corporate performance. The paper details the advantages and disadvantages of implementing a BSC in the developing country of Vietnam. It provides principles and strategies for mitigating the shortcomings of the BSC paradigm. The case study technique may be highlighted because Vietcombank (VCB) is one of the most renowned and leading commercial banks. Based on the five-force model and interview data, the research highlighted the implementation process and variables influencing VCB’s corporate strategy and decision-making. As a result, the discovery reveals that the model is one system method coupled with technology to raise employee understanding of a company’s business plan. Then, the paper could promote the central excellence of BSC implementation still spreading in Vietnam (in the newest ones with technology and system approach).
Keywords Balance Scorecard, Vietcombank, Implementation, Business Strategy
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