Now-a-day many organizations become a part of at least one supply chain. They have to perform equally well, in order to achieve better performance. The present work attempts to find the gap between agreement level and adoption level of various supply chain management (SCM) practices in paint companies who are operating in India. An empirical study was carried out with paint companies. Paired samples t- test was used to find out the difference in agreement and adoption level of various SCM practices and multiple regression analysis was used to check the relationship between dependent and independent variables. A significant difference was found between the agreement level of SCM practices and adoption level of such practices in the responses of Indian paint companies. A significant correlation was found between the operational performance of companies and SCM practices. The study was limited to Indian paint industry which needs to be generalized. Keywords: Supply Chain Management, Performance, paint industry, ICT practices, CRM practice