International Journal of Marketing and Business Communication

1. Meet Bhatt – Chimanbhai Patel Institute Of Management & Research, Ahmedabad, Gujarat, India.

2. Parth Joshi – Chimanbhai Patel Institute Of Management & Research, Ahmedabad, Gujarat, India.

3. Shilvee Bariya – Chimanbhai Patel Institute Of Management & Research, Ahmedabad, Gujarat, India.

Received
18-Apr-2023
Accepted
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Published
18-Apr-2023
Abstract
In today’s world, technology plays a very important role. Recruitment, talent management, compliance, payroll, performance management, employee engagement, and other basic HR functions are being redefined by technology. Emerging technologies are also being used to broaden HR’s responsibility and reorient it towards employee engagement and productivity. The IT sector is currently one of the most influential industries and has a significant impact on business by raising employee performance effectiveness and altering HR policy. Here, we used the snowball survey and random sampling techniques, and we used Google’s response as our source of data. This is one of the best and most efficient ways to conduct the study because the IT industry continues to adopt a hybrid mode of operation. As a result, conducting the study and discovering the results allowed us to learn more about the actual industry situation, where technology is very helpful for improving performance and aiding in data management but also presents some challenges due to constant technological change and the potential for data loss.
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