International Journal of Marketing and Business Communication

Volume : 5 Issue : 4
Published : 2016
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Articles
Assessing the Significance and Efficiency of Framework Agreement: In Case of Ethiopian Federal Public Organisation
Kumala Tolessa | 01-26
A Decision Support System for Warehouse Location Selection: A Case Study
C. L. Karmaker | 27-37
A New Aggregation Rule for Ranking Suppliers in Group Decision Making under Multiple Criteria
Mohammad Azadfallah | 38-48
Supply Chain Analytics and Competitive Advantage: An Empirical Study of the Indian Automobile Industry
Raghavendra A. N., Nijaguna G. | 49-55
Exploratory Outlook on the Shift Rotation Practices in Supply Chain Operation
C. Nikhila Reddy, Suruchi Pandey | 56-60
Transportation Management System Functions and Performance Amplifying the Span of Small Scale Firms
Vipul Chalotra, Pradeep Kumar | 61-67
Secret Reserve Accounting: From the Perspective of Management, Shareholders and Employees
Afrin Rifat | 01-09
Measuring the Efficiency and Value of Intellectual Capital in Indian Knowledge Companies
Amitava Mondal | 10-17
Perceptions about Credit Cards
Rajat Deb, Shantanu Lodh | 18-36
Implementation of Congestion Charge in New Delhi: Feasibility and Environmental Impact
Larissa Shaji Manamel, L. Mynavathy | 37-43
Corporate Financing Pattern and Capital Structure Analysis of Leading Automobile Companies in India: A Panel Data Regression
Vibha Tripathi | 44-55
Measurement, Management and Reporting of Intangible Assets: A Review
Sarishma Sharma, Khushdeep Dharni | 56-69
Visual Rhetorical Figures in Canadian Advertising: Differences between Anglophone and Francophone Consumer Magazines
Erhard Lick | 01-15
Synchronising Marketing Performance Measurement Indicators with Corporate Strategy: A Conceptual Framework
Shivaji Banerjee, Shaunak Roy | 16-23
Advertisements, Asymmetric Information and Unfair Trade Practices in India
Ganesan Thangadurai, Muthusamy Sabesh Manikandan | 24-34
Effect of Digital Advertising and Marketing on Consumers Attitude in Automobile Sector
Kunal Kumar Sinha, Sandeep Nath Sahdeo, Abhaya Ranjan Srivastava | 35-43
The Impact of CSR on Consumer Behaviour in Ahmedabad City
Shweta Nirvesh Mehta | 44-50
Designing a School Behavioural System to Optimize the Workplace Motivation of School Teachers
Debarshi Roy, Palas R. Sengupta | 1-12
Perception of Student Engagement among Faculty in Private Engineering Colleges
Putta Sri Valli, Kota Neela Mani Kanta | 13-17
Logical Framework Analysis of Corporate Social Responsibility Initiatives of Indian Paper Industry
Suchitra Pandey, Parul Rishi | 18-29
Job Satisfaction, Perceived Organisational Support and Subjective Well-Being of Medical and Paramedical Staffs of Hospitals in Public and Private Sector
Priyanka Singh Jadon, B. K. Upadhyay | 30-46
Reinterpreting Innovation and Innovation Measurement - A Theoretical Framework for Innovation in Organisations
Anindita Bhattacharya | 47-55
Role of Work Environment on Need Satisfaction in Asias Largest Transport Public Sector Organisation the Indian Railways
Shah Mohd. Khan | 56-62
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