International Journal of Marketing and Business Communication

Volume : 14 Issue : 2
Published : 2025
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Articles
Macro Environmental Effect on Sustainability of Tourism Sector: Indian Evidence
Subrata Roy, Somnath Das | 1-5
Exploring Market Efficiency of the S and P BSE CARBONEX: A Quantitative Study
Mithilesh Gidage, Shilpa Bhide | 6-19
Influence of Service Quality of Airlines on Satisfaction of Passengers: A Perceptual Study
Ranjit Roy, Kingshuk Adhikari | 20-28
Trade Liberalisation and Poverty Reduction: A Systematic Literature Review
Komal Chhikara | 29-50
Design Thinking for Reliable Digital Financial Information
Jacques Hendieh, Ioseb Gabelaia | 51-63
The Use of Blockchain Technology and Smart Contracts in Accounting
Mehmet Kaygusuzoglu, Yakup Durmaz, Miraç Yücel Baser | 64-73
Factors Affecting the Acceptance of Self-Service Technologies in the Indian Banking Sector
Rajeev Sirohi, Umar Bashir Mir | 74-85
Does COVID-19 Outbreak and Russian Invasion of Ukraine Generate Abnormal Returns
Daljeet Kaur, Kapil Gupta | 86-99
Determining FinTech User Behaviour and Intention in SAARC Countries Through Theory of Planned Behaviour Perspective
Aryan Priyadarshi, Dinesh Prasad, Nidhi Kesari | 100-110
An Application of ISM and MIC-MAC Approach to Modelling Factors Influencing the Intention to Adopt Digital Wallets
Shilpa Narang, Mukesh Kumar Jain, Sarmistha Sarma | 111-122
A Comparative Investigation of Fraud Detection Models in the Coffee Industry: A Case Study of Luckin Coffee and its Competitors
Ankur Mittal | 123-138
AI in Placement Firms: Rekrute Morocco Case Study
Louali Imane, Manal El Abboubi | 1-10
Humour as a Catalyst for Student Engagement in Sustainability Education: Exploring Its Role and Impact across Demographics
Shuchi Sablok, Vandna Maini | 11-21
Exploring National Mentoring Landscape in India: Atal Tinkering Labs as Drivers of Neoteric Innovations
Isha Sharma | 22-30
The Impact of AI and Robotics on Employee Roles and HR Practices: Challenges, Transformations, and Strategic Workforce Management
Bharath Samishetti | 31-39
Assessment of Behavioural, Cognitive and Affective Attitude of Engineering Graduates Towards Entrepreneurship
Madhura B. | 1-10
Effect of Environmental Factors on the Choice of Transfer Pricing Policies: An Analysis of a Few Indian Multinational Corporations
Rakesh Narain Srivastava, Charu Singh | 11-23
Its Never Too Late to Become an Entrepreneur: A Look into Entrepreneurial Intention After 50+
Teresa Dieguez, Isabel Diogo | 24-36
Growth Drivers of Informal Manufacturing Enterprises: A Study of Assam in Northeast India
Alok Ranjan Dutta | 37-44
Social Entrepreneurship in India: A Catalyst for Social Change
Lingam Sampath | 45-54
Discovering e-ShodhSindhu and DELNET Under One Nation, One Subscription
Chetas Bhagat, Geeta Gadhavi | 1-5
The Impact of Digital Literacy on Teaching Effectiveness: A Comparative Study Among Faculty in Government, Aided, and Private Colleges
M. S. Girish Rathod, C. K. Harish | 6-12
Medicometric Portrait of Dr. (Prof) Vishal U S Rao, Head and Neck Surgical Oncologist, the Creator of Aum Voice Prosthesis, World Cheapest Speaking Device Designed for Throat Cancer Patients
Susanta Koley | 13-31
Knowledge, Skills and Problems of Digital Literacy in Library Use: A Library User Study at Sant Gadge Baba Amravati University, Maharashtra
Ravindra D. Sarode, Ajay S. Pachgade | 32-37
Role of Indian Knowledge System in NEP 2020: A Comparative Study
P. S. Rajput, S. N. Chari, Ruchi Singh, Kaveri Joshi | 38-43
Navigating the Open Access Journals in the Field of Library Science
Bhavya Agrawal, Anil Agrawal | 44-48
Geopolitical Risk in Global Supply Chains: The Case of Southeast Asia
Christopher Hecker | 1-6
Education Supply Chain Resilience: A Power-Aware Strategy for Enabling SDG 4
Isabella G. Baer | 7-13
Prioritising Factors Affecting Cold Chain Logistics Performance and Their Implication for Sustainability
Busha Temesgen Kitessa | 14-26
Low-Tech and Supply Chain: Adoption and Challenges in Agriculture Sector of West Africa
Konan Erick Ziaboly | 27-33
The Effect of Event Marketing on Customer Purchase Intention: A Case of BGI Beer Factory in Hawassa, Ethiopia
Teshale Terefe Tolosa | 1-18
Impact of Telemedicine on Patient Satisfaction - A Bibliometric Analysis
Shweta, Vishal Kamra | 19-32
The Interplay of Market Orientation and Organisational Culture in Shaping Marketing Capabilities of Banks in India
Jagmeet Kaur, Kamani Dutta, Mohd Ashraf | 33-42
The Role of Social Media Influencers in University Students Purchase Decisions in Saudi Arabia
Ammar Alawadh | 43-58
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