International Journal of Marketing and Business Communication

Volume : 1 Issue : 4
Published : 2012
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Articles
Analysing Relationship Dynamics in Cashew Supply Chains
Deepak Bhagat, U.R. Dhar | 1-12
Performance Evaluation of Supply Chain by Using Balanced Scorecard and Fuzzy TOPSIS Technique (Case Study- Pars Renault Company)
Mohammad Reza Kabaranzad Ghadim, Yashar Edalat Nobarzad | 13-22
Selection of a Plant Site: A Multi Criteria Decision Making Using AHP and GRA
Debendra Kumar Mahalik | 23-29
CSR, Clean and Green Operations - Suppliers» Code of Conduct Revisited
Jagadeesh Rajashekharaiah | 30-36
Supply Chain Management: Road Ahead With a Literature Review Based Analysis
Nitish Kumar, Shivam Saxena, Rajat Agrawal | 37-56
Analysing Effectiveness of LCD and POP Display on Consumer Purchases in a Retail Store
Shruti Mitra | 57-64
Cyber Law for Trade and Commerce in India
Ashutosh Verma | 1-6
Role of Financial Institutions in Financing Small and Medium Entreprises: A Study in Garo Hills of Meghalaya
J. U. Ahmed, Md. Abdul Rashid | 7-23
Determination of Sample Size for Auditing Medical Insurance Claims
Paritosh Chandra Sinha, Santanu Kumar Ghosh | 24-32
India’s Inclusive Growth: Issues and Challenges
K. Ramanadh, V. Devender, P. Vijaya Lakshmi | 33-41
Cost of Capital and Profitability Analysis (A Case Study of Telecommunication Industry)
Asha Sharma | 42-50
The Relationship Between CRM Dimensions and Customer Retention in Indian Banking Industry: An Empirical Study of Public and Private Sector Bank
Peeyush Pandey, H.K.Singh | 51-59
A Study on Measuring the Financial Health of BHEL, Ranipet Using Z Score Model
S. Poongavanam, Suresh Babu | 60-64
The New Directions in Leadership Research: An Overview
Chetan Sinha | 1-11
Corporate to Cooperative Entrepreneurial Leadership in Emerging Economy – Lessons from Indian Enterprises
Resham Chopra, Hersh Sharma | 12-20
Examining the Relationship Between Emotional Intelligence with Transformational Leadership in the Work and Family Domains: An Empirical Study
Deepika Hemant Dabke | 21-30
Emotional Labor: A Psychological Manipulation for Organizational Success
Vandna Maini, Shaveta Chugh | 31-44
Feelings of Competence Amongst Individuals Experiencing Different Levels of Loneliness
Sheeba Ali, Naima K Gulrez | 45-48
Strength of Psychological Contract : A Predictor of Organizational Effectiveness
Richa Banerjee, Subeer Banerjee, Manoj Patwardhan | 49-57
Attendance in Classes and Examination Outcome in Management Students: Exploring the Association
Namita Rath, Nilamadhab Kar | 58-62
An Exploratory Study of Luxury Consumption in Korea: Implications for International Marketers and Advertisers
Min-Woo Kwon, Jonghyuk Lee, Yongjun Sung, Dave Wilcox | 1-12
CSR Communication through Annual Reports: To Whom, How Much and Why?
Ruchi Tewari | 13-24
Analyzing Computer Mediated Buyer-Seller Negotiations: An Application of Social Presence Theory
Guang Yang | 25-34
Consumer Awareness and Perception Towards Green Products: A Study of Youngsters in India
Sanjeev Kumar, Radha Garg, Anita Makkar | 35-43
Flexible Interest Rate Grid for Transparent Credit Approval Process – A Study Based on Customers Perspective
Baba Gnanakumar Perpetran | 44-52
Balancing Diversity Among Indian Life Insurers Looking Back and Looking Ahead
Sangeetha Natarajan, S. Porkodi, S. Poornima | 53-63
Behavioural Analysis of Individual Investors Towards Selection of Mutual Fund Schemes: An Empirical Study
Neelam Jain, Sugandh Rawal | 64-71
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