International Journal on Leadership

2014 | Volume 2 | Issue Issue 2

Impact of Demographics of Consumers Towards Online Shopping: A Comparative Study of Online Consumers in India and US

1. Bharti Motwani – Prestige Institute Of Management And Research, Indore, Madhya Pradesh, India.

2. Sharda Haryani – Prestige Institute Of Management And Research, Indore, Madhya Pradesh, India.

3. Sukhjeet Matharu – Prestige Institute Of Management And Research, Indore, Madhya Pradesh, India.

Received
03-Jan-2015 		Accepted
- 		Published
03-Jan-2015
Abstract
In spite of having a considerable number of Internet users and growing organised retail market, the online retailing in India is less than that in USA. It has been speculated that non-availability of proper technology and demographic variables might be the reason for lesser online shopping. Thus, it is important to understand the difference between the perception of USA and Indian online consumers. This study mainly focuses on age, gender, and income group parameters to study the difference between USA and Indian online consumers. Online survey was done to collect the data from the two countries.
Keywords Shopping, Age, Income, Gender
Locked
Subscribed
Open Access
Open Access
Articles Journal Info Editorial Board Guidelines Pricing Info Peer Review & Publication Policy Submit Manuscript