National Rural Livelihood Mission in India was introduced with the objective of curbing the poverty and working for the upliftment and the betterment of rural pockets of India. In the context of Kashmir it is known by the name; ‘Umeed’. The purpose of this paper is to understand the conceptual framework of National Rural Livelihood Mission and how it is working in the state of Jammu and Kashmir with special focus on block LAR, district Ganderbal. The study is purely qualitative in nature, the data for this purpose has been collected from both primary and secondary sources through observation and interview with different beneficiaries. The results of the study displayed the conceptual framework of NRLM in Kashmir as; mass mobilization, creation of SHG’s, access to credit, financial, technical and marketing services, capacity building, upgradation of social and economic support services delivery networks. The findings also revealed that NRLM has brought hope for the poor people as it’s giving them dignity, identity, wider livelihood opportunities, increased savings, access to different institutions, unity, oneness and above all empowerment. However, it was also found that there are certain gaps in the program that needs to be filled/addressed through proper mechanism.