1.
Nirami R. Bhavsar
– Sabarmati University, Ahmedabad, Gujarat, India.
2.
Minti Sinha
– Sabarmati University, Ahmedabad, Gujarat, India.
3.
Rinku Patel
– Sabarmati University, Ahmedabad, Gujarat, India.
Abstract
Health insurance is crucial in the fast-paced world of today. Customer satisfaction varies according to the claim procedure, service quality, and cost. In this study, customer satisfaction is compared across Ahmedabad city’s various health insurance providers. Assessing overall customer satisfaction levels with various health insurance providers, identifying important factors that affect satisfaction, and comparing satisfaction across providers are the objectives of this study. The primary data used in the study were gathered using structured questionnaires and the survey method. For data analysis, analysis of variance (ANOVA) and chi-square tests were employed.
Keywords Health Insurance, Customer Satisfaction, Service Quality, Claim Process, Affordability, Ahmedabad City
