1.
Amit Shukla
– Department Of Industrial And Management Engineering, Indian Institute Of Technology Kanpur, India
2.
Vineet Arora And G. Dushyanth Kumar Reddy
– Department Of Industrial And Management Engineering, Indian Institute Of Technology Kanpur, India
Abstract
The Covid-19 pandemic has drastically
altered the nature of communication
worldwide and across contexts by
mainstreaming Virtual Meeting Platforms
(VMPs). Even though VMPs existed for
more than a decade, the pandemic has
accelerated their prevalence in academia
and businesses. This paper goes beyond
the usual debate on effectiveness of an
in-person versus a VMP facilitated online
interaction to propose that the effectiveness
of VMPs will vary even with the type
of online activity. Drawing on the extant
literature and deploying a sample of 100
experts from academia and industry, the
authors identified five generic components
of group interaction, and empirically
estimated the relative effectiveness
of VMPs in facilitating five common
online activities including classes, meetings,
interviews.
