2025 |
Volume 60 |
Issue 4
Role of Big Data Analytics and Artificial Intelligence (AI) For Effective People Management
1.
Indranil Mutsuddi
– Faculty Of Management Studies, Jis University, Kolkata, India
2.
Nilanjan Ray
– Faculty Of Management Studies, Jis University, Kolkata, India
3.
Tanmoy Majumder And Moumita Roy
– Faculty Of Management Studies, Jis University, Kolkata, India
Received
29-May-2025
|
Accepted
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|
Published
29-May-2025
|
Abstract
The role of Artificial Intelligence (AI) and Big Data Analytics for effective decision-making in organizations has grown by leaps and bounds in today’s organizations. The need for the same has been escalated by the increasing uncertainties in today’s business environment and to streamline
effective and meticulous business decision-making in the organizations. This paper explores the application of Big Data Analytics and AI in the domain of People Management practices in organizations and how the same is constantly helping managers and HR leaders to align HR deliverables with the strategic needs of their organizations. The paper discusses pertinent case studies
to explore the application of Data Analytics for robust HR decision-making.
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