2017 |
Volume 53 |
Issue 2
Organizational Identification (OID) among Knowledge Workers in the Indian IT Industry
1.
Tanusree Mazumder
– Doctoral Scholar, Management Development Institute, Gurgaon, Haryana, India.
2.
Madhushree Nanda Agarwal
– Doctoral Scholar, Management Development Institute, Gurgaon, Haryana, India.
3.
Tanuja Sharma
– Doctoral Scholar, Management Development Institute, Gurgaon, Haryana, India.
Received
13-Feb-2018
|
Accepted
-
|
Published
13-Feb-2018
|
Abstract
This study extends our understanding
of organizational identification
(OID) first, amongst
knowledge workers and second,
in the Indian context. Using
grounded theory approach, indepth
interviews were conducted
with IT professionals across varied
roles in the Indian IT industry.
Variables like wellbeing, intrinsic
motivation and innovative
work behavior that had not been
studied in relation to OID
emerged from the study. This study
established the role of context
and the need for substantive
theory to understand OID anchored
in its own context. Further
it developed a model of organizational
identification in the context
of knowledge workers in India.
The model adds several new
variables to the nomological network
of OID.
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