1. – Department Of Commerce, Pondicherry University, India
| Received
16-Sep-2022 |
Accepted
- |
Published
16-Sep-2022 |
Abstract
This research aims to prove the
nexus between Intellectual Capital
Efficiency (ICE) and the financial
brand value of Indian companies.
The relation was studied
at both aggregate and component
levels of ICE. ICE was tested
with the original Value Added Intellectual
Coefficient model and
its extended version by including
the function of Relational Capital
(RC) to understand the latter’s
effect on brand value. The paper
also suggested an appropriate
financial brand valuation model
in the Indian context by extensively
reviewing the literature on
various brand valuation models.
The sample consists of 208 companies
listed in BSE 500 Index.
The required data were collected
from the Bloomberg database,
Thomson Reuters Eikon, and
CMIE Prowess database for ten
years from 2010 to 2019.
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