International Journal of Hospitality and Tourism Systems

2024 | Volume 17 | Issue Issue 4

Unveiling the Evolutionary Trajectory of SMEs in the Tourism and Hospitality Domain: A Comprehensive Review and Prospective Insight

1. Suneel Kumar – Department Of Commerce, Shaheed Bhagat Singh College, University Of Delhi, Delhi, India.

2. Varinder Kumar – Department Of Commerce, Shaheed Bhagat Singh College, University Of Delhi, Delhi, India.

3. Nisha Devi – Department Of Commerce, Shaheed Bhagat Singh College, University Of Delhi, Delhi, India.

4. Kamlesh Attri – Department Of Commerce, Shaheed Bhagat Singh College, University Of Delhi, Delhi, India.

5. Isha Kumari Bhatt – Department Of Commerce, Shaheed Bhagat Singh College, University Of Delhi, Delhi, India.

Received
11-Dec-2024 		Accepted
- 		Published
11-Dec-2024
Abstract
This study provides a comprehensive analysis of Small and Medium-sized Enterprises (SMEs) in the tourism and hospitality sectors, drawing insights from 111 publications across 81 journals. The bibliographic coupling analysis reveals nine thematic clusters, including resilience, competitiveness, innovation, marketing, financial dynamics, and crisis management strategies Additional research identifies key theoretical perspectives, including agency theory, Resource-Based View (RBV), Theory of Planned Behavior (TPB), and organizational change management, highlighting the complex interplay of financial, environmental, and social factors influencing SME operations. In India, SMEs, particularly in rural areas, face significant challenges related to finance, branding, and digitalisation. Despite these obstacles, they are of considerable economic importance, necessitating targeted government support and capacity-building initiatives for sustainable growth. These findings offer valuable insights for policymakers, researchers, and industry practitioners, emphasising the need for enhanced infrastructure and strategic interventions to foster competitiveness and long-term sustainability in tourism SMEs.

DOI: https://doi.org/10.21863/ijhts/2024.17.4.010

Keywords SMEs, Tourism, Hospitality, India, Bibliometric Analysis and Theoretical Perspectives
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