2023 |
Volume 16 |
Issue Issue 4
Moderating Impact of Social Support on Tourist Motivations, Experience, and Satisfaction: An Analysis of Solo Women Travellers Visiting Wellness Retreat Centres
1.
Rajshree Sutar
– Lovely Professional University, Phagwara, Jalandhar, Punjab, India.
2.
Parvinder Kour
– Lovely Professional University, Phagwara, Jalandhar, Punjab, India.
3.
Sandeep Walia
– Lovely Professional University, Phagwara, Jalandhar, Punjab, India.
Received
23-Oct-2023
|
Accepted
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|
Published
23-Oct-2023
|
Abstract
The trend for solo travel has been seen increasing day by day amongst women, especially in the post-COVID-19 scenarios. The current study examines the various factors that act as motivators for solo women in wellness retreat centres. In addition, the significance of social support has been analyzed with overall experience and satisfaction with wellness retreats. Data was collected from five major retreat centres in India. Data analysis was conducted using SPSS 22.0 and Amos 16.0. Data analysis revealed motivations amongst the solo women travellers towards the wellness retreat centres are derived from transcendence; rejuvenation; escapism and relaxation. Findings showed that social support is an important moderator in defining overall travel experience and satisfaction amongst solo women travellers. The study will be helpful for the authorities to analyze the role of selective constructs for promoting, branding, and creating a carefree and safe destination(s) keeping in India the societal impacts women have while deciding to travel solo.
Keywords Experience, Motivations, Satisfaction, Social Support, Solo Women Travellers, Wellness Retreats
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