International Journal of Hospitality and Tourism Systems

2015 | Volume 8 | Issue 2

Factors Affecting Perception of Value for Money and Customer Satisfaction for Foreign Tourists in Goa

1. Purva Kansal

2. Sandeep Walia

3. Suriti Goel

Received
05-Feb-2016 		Accepted
- 		Published
05-Feb-2016
Abstract
The current study is an attempt to identify the various critical factors that are essential for creating value for money and therefore, customer satisfaction and loyalty. The review of literature indicated a gap in the area of relationship between value for money and customer satisfaction. For this, a study was placed in which a sample of 300 foreign tourists in Goa was taken and a survey was conducted to analyze which factors led to their increase in value for money. It was found that the value for money was affected by both ease of visiting Goa and level of enjoyment experience offered by Goa. Out of these two factors, the level of enjoyment was found to be more significantly and positively affecting the foreign tourist perception of value for money and satisfaction level as compared to the ease of visiting.
Keywords Goa, Value for Money, Foreign Tourists, Structural Equation Modeling, Factor Analysis
Locked
Subscribed
Open Access
Open Access
Articles Journal Info Editorial Board Guidelines Pricing Info Peer Review & Publication Policy Submit Manuscript