1.
Neetu Andotra
– Department Of Commerce, University Of Jammu, Jammu, India
2.
Jyoti Sharma
– Department Of Commerce, University Of Jammu, Jammu, India
Abstract
A supportive learning environment provides impetus to dynamism & enthusiasm, innovation, flexibility, adaptability and prevents exhaustion and drift. The insurance industry in India has undergone a sea change after liberalization and is experiencing unacceptable levels of customer demands, which impels constant organizational learning. Primary data for the study are collected systematically using questionnaire from 182 employees of general insurance companies on the
dimensions of supporting learning environment namely, psychological safety, appreciation of differences, openness to new ideas, and time for reflection. Results of SEM concluded that learning organization is significantly predicted by four dimensions of supported learning environment. Organizations are suggested to use novel approaches to optimize internal marketing practice by transformational leadership, encouragement and curiosity.