1.
Parikshat Singh Manhas
– The Business School, University Of Jammu, Jammu And Kashmir, India.
2.
Ramjit
– The Business School, University Of Jammu, Jammu And Kashmir, India.
3.
Immad Malik
– The Business School, University Of Jammu, Jammu And Kashmir, India.
Abstract
The study aims to put forward a view on how social entrepreneurship can help in building craftsmanship. A Content analysis approach was used, making logical conclusions based on available data in different forms. To stimulate the research, an element of tourism destination was added to the search criteria while searching the databases to obtain relevant information in the literature review process. The study generated four key themes that assist social entrepreneurship in building craftsmanship of a region viz innovative approach, authenticity, modern marketing techniques, and holistic development. Academicians can utilize the outcome of the research study, research scholars for theory building, and further analysis in the subject area.
Keywords Social Entrepreneurship, Conflict, Crisis-Hit Destinations, Jammu and Kashmir
