1. – Himachal Pradesh University, Himachal Pradesh, India.
| Received
21-Oct-2022 |
Accepted
- |
Published
21-Oct-2022 |
Abstract
Over the years, many social marketing strategies have been used to divert youth from smoking but the efficacy of these measures have yet to be analyzed. The purpose of this study is to determine the perceptions of people living in rural and urban parts of Himachal Pradesh, concerning the influence of social marketing tools against smoking. A descriptive study method is employed to accomplish the goal, and primary data is attained from five hundred respondents using a questionnaire. The frequency distribution and chi-square test are used to examine the data. It was shown that the perceptions of people in rural and urban parts changed significantly depending on their gender, age and family type.
Locked
Subscribed
Open Access
Open Access