In India, there is a visible process of transformation from unorganized family business to organized entrepreneurial activities in agricultural-allied sector over the span of last three decades. The present study sheds some lights on the changing dynamics of alternative mode of organized entrepreneurial activities in poultry sector. Specifically, attempts has been made to present a case study on the modus operandi of the contract farming in boiler poultry sector in Raina 2 block of the district of Burdwan, West Bengal. Empirical results suggests that the integrator company bears farm input cost, transportation cost for supplying chicks, feed to the contract farmer, and an element of business risk, specifically investment risk and market risk. The contract farmer provides only labour, shed, electricity, water, litter materials and equipments. Evidences on cost of calculation and its related profitability reveal that the contract farming ensures economic profitability to the farmers in the first four lots out of six lots of contract negotiation. Prevalence of air borne disease results in adverse seasonal performance in the last two lots.