Global Journal of Research in Management

2021 | Volume 11 | Issue 2

Decoding Financial Investment Opportunities for Gen-Z

1. Vrishti Gupta – Symbiosis Centre For Management Studies, Pune, Maharashtra, India.

2. Shaily Nihalani – Symbiosis Centre For Management Studies, Pune, Maharashtra, India.

Received
20-Oct-2021 		Accepted
- 		Published
20-Oct-2021
Abstract
Seeing Gen-Z struggling with financial investments and literacy was the motivation for conducting a research study like this. As members of this generation, we felt that there are a number of bridges between the financial world and the youth of India, which need to be studied and analysed before being addressed. This research paper is an embodiment of that. We chose three broad segments to study the cause-and-effect relationship on Demat accounts, financial literacy, and financial investments. The study provided valuable insights and concluded on a descriptive understanding.
Keywords Financial Investment Opportunities, Financial Literacy, Dematerialisation Account, Gen-Z
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