The global financial crisis in 2008 was a great event in the history of world economy. Rare is a crisis of such scale. It’s easily the worst financial crisis the world has ever seen since the Great Depression in 1930s. Global crises has had a negative effect on India – Share market, Real estate IT and Industrial sector leading to increased lay-offs, automobile industry, unemployment etc. In India as in many other countries, the auto industry is one of the largest industries. It is one of the key sectors of the Indian economy. This paper examines the impacts of global crisis on profitability and liquidity performance of 6 selected units of Indian auto mobile industry. In this paper, the author has attempted to study the impact of global crisis / recession on profitability and liquidity performance of selected units, by using management accounting technique—Ratio Analysis— Profitability & liquidity position of the selected units have been traced.