Global Journal of Research in Management

Volume : 3 Issue : 2
Published : 2013
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Articles
Effect of Brand Trust, Brand Affect and Brand Image on Customer Brand Loyalty and Consumer Brand Extension Attitude in FMCG Sector
Nischay K. Upamannyu, Garima Mathur | 1-14
Social Media as a Future Marketing Tool in India: An Overview
Pravin Kuhikar | 15-21
B2B Marketing Through Social Media using Web Analytics
Debi Prasad Dash, Alok Sharma | 22-34
Social Media Metrics, Tools & Analytics
Omnath Killekar, Hiral Shah, Ashish Kolge | 35-47
Book Review: ‘What Works by Hamish McRae
Gauri Joshi | 48-49
The Relevance of Intellectual Capital Valuation: Indian Evidence
Amitava Mondal, Santanu Kumar Ghosh | 1-9
Variables Affecting Working Capital Management of Indian Manufacturing Firms: Factor Analysis Approach
Arunkumar O.N., T. Radharamanan | 10-16
Impact of Working Capital Management on Corporate Performance: An Empirical Analysis of Selected Public Sector Oil & Gas Companies in India
Chitta Ranjan Sarkar, Aniruddha Sarkar | 17-28
Determinants of Corporate Social Responsibility, Dynamic Capability and Financial Performance
Rasoul Zali, Javad Sheydayaee | 29-37
Does Foreign Direct Investment Lead Economic Growth in India?
T.G Saji | 38-45
Non-performing Assets in Public Sector Commercial Banks- A Retrospect
C. Mangala Gowri, Venkata Ramanaiah. Malepati, B. Bhagavan Reddy | 46-53
The Recessionary Global Business Environment
Gouher Ahmed | 1-14
HRCAP score Grid: A tool for Sustainable Development of HRM Function
B. Sripirabaa, R. Krishnaveni | 15-26
Customer Satisfaction as a determinant of Customer Loyalty in modern retail - The slip between the cup and the lip
Gayatri Chopra, Swati Sudan | 27-44
Determining speed of Adjustment Coefficient: A Study of NSE
Prashant Joshi | 45-52
A Study on Dream Job Aspirations of fresh MBA Graduates in Puducherry
K.K.C. Deepthi | 53-68
A Study on Comparison of Indian IPOs (2004:2008) Short Run Performance based on Issue Size, Ownership Structure, Sector, Activity time Period and Year of Issuance
Drashti Shah | 69-81
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