Drishtikon: A Management Journal

1. Rasheed I. Darga – Research Scholar, Singhania University, Jhunjhunu, Rajasthan

Received
16-Nov-2012
Accepted
-
Published
16-Nov-2012
Abstract
Organizational Culture is the most visible element in any company, but it is the one having the most impact on the organization. Arguably, this is the primary factor in sustainability as well as consistent and superior performance. However the culture of an organization is difficult to define, at the end of the day, it is the aggregation of many things. Culture is underlying and what one can observe are the symptoms- may be some behavior, or how things happened in this organization. It is then the job of the company leadership to understand the meaning of these visible signs and take action to reinforce or correct certain things. However it is the hard process so we can say that organizational culture is defined as the climate which is displayed by the organization for the better services to the society, stakeholders and of course the nation. According to the modern concept the organization is the place where you can process everything good and acceptable in order to make good culture. In this study further we can elaborate that the organization which knows how to communicate and have self esteem, work ethics really in true sense knows about the meaning of organizational culture and its effects on everybody.
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