Drishtikon: A Management Journal

Volume : 8 Issue : 1
Published : 2017
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Articles
The Comprehensive Assessment and Enhancement of Team Effectiveness
Sarita Kumari | 01-29
The Impact of Welfare Measures on Employee Satisfaction at Mangalore Refinery and Petrochemicals Limited
Anjali Ganesh | 30-48
Understanding Entrepreneurial Achievement Motivation through Big Five Personality Factors: A Study of Students Pursuing Professional Education
Anu Singh Lather, Puja Khatri, Deepti Prakash | 49-65
Effect of Consumer Decision-Making Styles on Attitude Towards the Ad
Meenakshi Handa, Ajay Pandit, Ajeet Sharma | 66-86
Book Review: Case Studies in Sustainability Management: The Oikos Collection Volume 3
Leena Ajit Kaushal | 87-90
Predictive Analysis of Music Preferences of Indian customers based on their Personality: A Mixed Method Approach
Sakshi Saxena, Namit Mehta, Komal Malik, Nidhi Nagar | 1-17
Relationship between Organizational Citizenship Behaviour and Teaching Effectiveness: Moderating Role of Organizational Support
P. Srivalli, B. Vijayalakshmi, K. Neela Mani Kanta | 18-31
Investment Behaviour: A Study of Relationship Between Investor Biases and Myers Briggs Type Indicator Personality
Divya Verma Gakhar, Deepti Prakash | 32-60
Job Satisfaction of Outsourced Employees in the Indian Automotive Sector: A Case of Blue Collars
Geetika Malik, A.Venkat Raman | 61-71
Trends in Residential Market in Bangalore, India
Wasim Sheikh, Mihir Dash, Kshitiz Sharma | 1-9
An Assessment of the Relationship Among Brand Trust, Perceived Value and Brand Loyalty
Nischay Kumar Upmannyu, Sneha Rajput | 10-23
Impact of Information Processing Style on Advertising Effectiveness
Surajit Ghosh Dastidar, Kinkini Bhadra | 24-37
The Effects of Selected Marketing Mix Elements on Customer-Based Brand Equity: The Case of Coffee Chains in Vietnam
Thong Quang Bui, Hau Vinh Nguyen, Ngoc Thai Pham | 38-47
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