1.
Parikshat Singh Manhas
– School Of Hospitality And Tourism Management, University Of Jammu, Jammu And Kashmir, India.
2.
Ramjit Singh
– School Of Hospitality And Tourism Management, University Of Jammu, Jammu And Kashmir, India.
3.
Immad Uddin Malik
– School Of Hospitality And Tourism Management, University Of Jammu, Jammu And Kashmir, India.
4.
Anil Kumar
– School Of Hospitality And Tourism Management, University Of Jammu, Jammu And Kashmir, India.
Abstract
The present study investigates the role of social entrepreneurship & government’s support for building Craftsmanship via various schemes and incentives in Kashmir valley, Jammu and Kashmir, Union territory, India. The crafting culture is majorly passed down from generation to generation. Still, after analysing the data
available on the subject, Craftsmen feel neglected due to urbanization and large-scale product and service development. They cannot sell their products at the prices they are expected to earn for the amount of effort put in to assure the quality and originality of the product (Kramrisch, 1958). In addition, Craftspeople have been further marginalized by the rapid expansion and multiplication of industries, resulting in a scenario of quality compromise and leaving them with few or no choices for finding clients for their well-crafted products. This study is based on secondary data and is exploratory cum descriptive. The data revealed that government operates various schemes for promoting craftsmanship in the Union territory of Jammu & Kashmir. Also, the data showed that multiple incentives are provided to artisans to uplift their crafting business.
Keywords Social Entrepreneurship, Craftsmanship, Incentives, Schemes, Development
