1.
Shailendra P. Darekar
– Neville Wadia Institute Of Management Studies & Research, Pune, Maharashtra, India.
2.
Anuradha Karmarkar
– Neville Wadia Institute Of Management Studies & Research, Pune, Maharashtra, India.
3.
Sapna Sangode
– Neville Wadia Institute Of Management Studies & Research, Pune, Maharashtra, India.
Abstract
Pandemic has impacted everyone’s lifestyle significantly.
The change in terms of buying habits, daily routine,
and a shift to consuming healthy food was commonly
observed in most families and women being the planner
or controller for the house, the change began from
her. Women in the families are responsible for taking
good care of everyone and bringing in positive change
in the family. And therefore we have considered them
as our target sample segment. Our study focuses on
the impact of the pandemic on lifestyle changes, eating
and shopping habits of women consumers, in the
city. The research is significant because it testifies the
change in consumer behaviour in the pandemic. The
researcher has followed a stratified random sampling
method for population sample, collecting data from 120
women consumers, as they play an influential role in
planning meals and also shopping for their families.
The segment included working women, housewives,
and girl students and Structured Questionnaires and
interviews were used to collect primary data while secondary
data was referred from research articles.
Keywords Food Consumption, Lifestyle, Shopping Preferences, Women Consumers
