ANWESH: International Journal of Management & Information Technology

1. Girish Sankpal – Assistant Prof., Sheila Raheja Hotel And Catering School, Kher Wadi, Bandra, Maharashtra, India.

2. Vandana Mahajani – Assistant Prof., Sheila Raheja Hotel And Catering School, Kher Wadi, Bandra, Maharashtra, India.

Received
10-Nov-2017
Accepted
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Published
10-Nov-2017
Abstract
Malwani cuisine is a very popular food cuisine among maharashtrians. Its being liked now by people from other parts of the country as well. This is seen in the increased number of restaurants that are sprouting all over Maharashtra, and the country as well. It is difficult to give the number of such restaurants as it is an unorganised sector. The present study was conducted with the view to understand why people are going to restaurants that serve authentic Malwani food. The findings of the study reveal that authenticity of food and ambience of restaurant play a role in why people enjoy this food.
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